{"id":426,"date":"2016-07-07T22:44:07","date_gmt":"2016-07-07T20:44:07","guid":{"rendered":"http:\/\/e-novatio.com\/?p=426"},"modified":"2023-11-09T16:29:43","modified_gmt":"2023-11-09T15:29:43","slug":"siemens-munich-et-la-com-societale","status":"publish","type":"post","link":"https:\/\/territorialchallenges.com\/de\/2016\/07\/07\/siemens-munich-et-la-com-societale\/426\/","title":{"rendered":"Siemens, M\u00fcnchen und soziale Kommunikation"},"content":{"rendered":"<p>(25. M\u00e4rz 2012) Wir m\u00fcssen dar\u00fcber nachdenken, warum die Website von Siemens die beste Unternehmenswebsite der Welt ist. Zeigt das deutsche Industrieimperium einen anderen Weg der Kommunikation? Weg von der produktzentrierten Botschaft hin zu einer Botschaft sozialer Verantwortung? Schluss mit der Unternehmens- und institutionellen Kommunikation, um... <\/p>\n<div class=\"pmpro_content_message\">Artikel nur f\u00fcr Abonnenten sichtbar.<br \/><a href=\"https:\/\/territorialchallenges.com\/wp-login.php\">Verbindung<\/a><br \/><a href=\"https:\/\/territorialchallenges.com\/de\/wp-login.php\/?action=register\">Registrieren<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>(25 mars 2012) Il faut m\u00e9diter pourquoi le web de Siemens est le meilleur site Corporate du monde. L&#8217;empire industriel allemand est-il en train de montrer un autre chemin pour communiquer? Rompre avec le message autour du produit, pour celui de la responsabilit\u00e9 soci\u00e9tale? En finir avec la communication d&rsquo;entreprise et institutionnelle pour valoriser les... <\/p>\n<div class=\"pmpro_content_message\">Artikel nur f\u00fcr Abonnenten sichtbar.<br \/><a href=\"https:\/\/territorialchallenges.com\/wp-login.php\">Verbindung<\/a><br \/><a href=\"https:\/\/territorialchallenges.com\/de\/wp-login.php\/?action=register\">Registrieren<\/a><\/div>","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-archives-editos","pmpro-level-required","pmpro-level-1","pmpro-no-access"],"blocksy_meta":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Siemens, Munich et la com-soci\u00e9tale - Territorial Challenges<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/territorialchallenges.com\/de\/2016\/07\/07\/siemens-munich-et-la-com-societale\/426\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Siemens, Munich et la com-soci\u00e9tale - Territorial Challenges\" \/>\n<meta property=\"og:description\" content=\"(25 mars 2012) Il faut m\u00e9diter pourquoi le web de Siemens est le meilleur site Corporate du monde. 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